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At Rogue Sunday™, we make digital strategy as easy

and straightforward as possible. We also do it really well.

Lily Herman

Founder + Principal

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Lily Herman is a writer, editor, and digital strategist specializing in editorial strategy, content creation, and audience engagement. Her editorial strategy for women's health company HelloFlo earned the brand a Webby Award for Best Health Site in 2017. She was also honored by Glamour for her work building The Prospect, a website dedicated to helping underserved students get into and thrive in college; at its peak, the site was one of the world's largest college access organizations.

Previous work includes editorial and social activations for organizations such as the United Nations, Starbucks, Deloitte, Unilever, TripAdvisor, and more. Lily has personally written for numerous websites, including Refinery29, Teen Vogue, Allure, Business Insider, TIME, and more.


Shirley He


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Shirley He is a full-stack web developer and software engineer with a love for creating nicely crafted solutions to problems. She graduated with a B.A. in Computer Science from Wesleyan University, and has worked at a variety of companies, ranging from small startups to larger corporations. She is most interested in the intersection of fashion and tech and is passionate about tech diversity, and she can be found attending meetups and hackathons around the world.


When she’s not coding, Shirley likes shopping, trying new vegan restaurants, being active, and looking for cats to pet. 


Kelechi Mpamaugo


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Kelechi is currently studying fine arts at Cornell University. She specializes in video production, photography, and graphic design. Her love for design and business development is manifested through her work and dedication to clients. Independent from projects, Kelechi spends a fair amount of time researching contemporary art and modern advertising practices. She also enjoys reading, going to the gym, and watching YouTube videos.


At Cornell, she started a creative media club that focuses on event coverage for those who especially identify with underrepresented minority communities. She has been recognized as Forbes 30 Under 30 Scholar and has worked to build brands for several small businesses via her own freelance work. Additionally, Kelechi has visited over 10 countries and has worked with clients and companies in Africa and Asia.

When it comes to digital strategy, there's a lot of jibber-jabber out there. The buzzwords are endless, and the tactics don't make sense. Ultimately, many people can't answer one simple question: What does the agency you hired actually do?

We never want you to wonder. On the contrary, we want you to think our work is pretty spiffy.

Our ultimate goal at RS is to make sure that we share the same overarching vision for your brand. Whether we're ghostwriting your op-eds, crafting your Instagram strategy, finding influencers for your product launch, or anything in between, we're here to make the process a lot less stressful and a little more fun.


Jessica Dulaney


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Jessica Dulaney is a writer and content creator with experience in social media marketing, copywriting, and copy-editing. She earned a Bachelor's degree in English Language and Literature from Mississippi State University. There, she served as co-director of the Student Association’s public relations committee and provided social media coverage for Mississippi’s largest free outdoor concert.

Jessica’s passion centers on the issues facing homeschooled children, the politics of pop culture, and all things Black Girl Magic. Jessica has created social media content for the Coalition for Responsible Home Education and for Homeschooling’s Invisible Children. She has also written copy for political candidates through Get Her Elected. Her writing has appeared in outlets like AFROPUNK, Wear Your Voice, and Her Campus. When she’s not researching, reading, or writing, Jessica is eating peanut butter straight from the jar while watching YouTube videos about natural hairstyles she can only dream of replicating.

Rainesford Stauffer


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Rainesford Stauffer is a writer whose personal essays and reported pieces have appeared in The New York Times, The Cut, Teen Vogue, and Mic, among others. She’s especially invested in education, youth activism, and the growing overlap between the social, political, and cultural elements of being a young adult.


When she’s not researching, writing, and reporting, she’s worked at the intersection of public relations, communications, and social media for ballet companies and education organizations. Rainesford is passionate about telling meaningful stories, tweets too much for her own good, and can be found flipped upside-down on a yoga mat a little too often.

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